(Re)branding ETC DESIGN CENTER EUROPE

We had a 'digital' click. We had been following each other for some time with great interest on Instagram and LinkedIn. So when I received the invitation for a personal meeting I wondered; “are the people behind the brand the same as I perceive…

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Quality alone does not sell itself

“We want to work on our brand, our business is doing well and we are more relevant than ever. How do we align our communication efforts?!” This is how my assignment at YNNO, a consultancy for 'new ways of working' started. In the past 20…

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Masterclass (Personal) Branding

From interior design, cryptocurrency, fine dining, organizing events to branding; on the new platform Learnely you can gain knowledge about the most diverse subjects in a series of Masterclasses. In four episodes of max 15 minutes I will update…

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Brand strategy Technical Valley

With the growth of Technical Valley, the need for aligned brand communication also grew. Time for a Brand Passport! During interactive sessions we worked with the Brand Passport model. In eight steps, the team was included in making choices…

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From offline publisher to content creator

Having to repeat everything a dozen times. Fuss about screen time. Familiar scenes in many families. The company Howtotalk has been publishing books on parent-child relationships for fifteen years. Now they have introduced the Howtotalk app,…

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