With the growth of Technical Valley, the need for aligned brand communication also grew. Time for a Brand Passport! During interactive sessions we worked with the Brand Passport model. In eight steps, the team was included in making choices in, among other things, the desired positioning, brand personality, target groups and a clear description of the brand promise. The Brand Passport is now the starting point for internal and external communication: from the content strategy to the onboarding of colleagues. The new website is now also a work in progress!
