Speaker

SPEAKER AT FEM-START

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On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…
merkpaspoort

A Brand Passport as a guideline

Recently I spoke to a "small" entrepreneur with big ambitions. Her goal is to become the new benchmark in the beauty care industry and to build a strong brand with FG Clinic. During a strategic session we zoomed in on the mission of the company,…

Dutch company FoodVentures opens the largest vegetable greenhouse in Shanghai

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The founder passionately told me a few months ago how they operate high-tech greenhouses in emerging markets according to Dutch standards. They were in the middle of preparations for a vegetable greenhouse in China. My assignment: to advise…

Rebranding a corporate finance agency

A corporate finance service provider asked me the question: “We are transitioning. How can we show that we operate internationally, that we have broadened our services and who we are? ” During an interactive brand session, I worked with…

Branding a French rosé wine

A nice glass of wine for me feels as a moment of enjoyment. When I was asked to lead a branding session for the French rosé brand "La Nuit Tous les Chats sont Gris", I was immediately fascinated. The wine comes from the selection "Terroirs…

Tips & tricks for a successful brainstorm

Sometimes the best ideas come to you during an afternoon stroll at the park, a walk at the beach or under the shower. The moment you least expect it, bam there it is! We are all aiming for that lightbulb moment, especially when in a room…