Keynote Speaker (Personal) Branding

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You are about to enter a meeting that can enhance your career or business. Before you go in, ask yourself the following question. What is the one thing you want people to remember about you when you leave the room? When I ask this question…
Branding HowToTalk

From offline publisher to content creator

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Having to repeat everything a dozen times. Fuss about screen time. Familiar scenes in many families. The company Howtotalk has been publishing books on parent-child relationships for fifteen years. Now they have introduced the Howtotalk app,…
Speaker

SPEAKER AT FEM-START

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On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…
merkpaspoort

A Brand Passport as a guideline

Recently I spoke to a "small" entrepreneur with big ambitions. Her goal is to become the new benchmark in the beauty care industry and to build a strong brand with FG Clinic. During a strategic session we zoomed in on the mission of the company,…

Dutch company FoodVentures opens the largest vegetable greenhouse in Shanghai

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The founder passionately told me a few months ago how they operate high-tech greenhouses in emerging markets according to Dutch standards. They were in the middle of preparations for a vegetable greenhouse in China. My assignment: to advise…

Rebranding a corporate finance agency

A corporate finance service provider asked me the question: “We are transitioning. How can we show that we operate internationally, that we have broadened our services and who we are? ” During an interactive brand session, I worked with…

Branding a French rosé wine

A nice glass of wine for me feels as a moment of enjoyment. When I was asked to lead a branding session for the French rosé brand "La Nuit Tous les Chats sont Gris", I was immediately fascinated. The wine comes from the selection "Terroirs…

Tips & tricks for a successful brainstorm

Sometimes the best ideas come to you during an afternoon stroll at the park, a walk at the beach or under the shower. The moment you least expect it, bam there it is! We are all aiming for that lightbulb moment, especially when in a room…