As a brand strategist, I’m often brought in when ambition needs clear direction: not only to define what a brand wants to say, but what it should mean to the people it wants to reach. For YNNO Academy, the new education platform by YNNO, we built the brand from the ground up..
Imagine a world where daily work is not just efficient but also enjoyable, powered by cutting-edge Artificial Intelligence.
“We want to work on our brand, our business is doing well and we are more relevant than ever. How do we align our communication efforts?!” This is how my assignment at YNNO, a consultancy for 'new ways of working' started. In the past 20…
With the growth of Technical Valley, the need for aligned brand communication also grew. Time for a Brand Passport! During interactive sessions we worked with the Brand Passport model. In eight steps, the team was included in making choices…
Recently I spoke to a "small" entrepreneur with big ambitions. Her goal is to become the new benchmark in the beauty care industry and to build a strong brand with FG Clinic. During a strategic session we zoomed in on the mission of the company,…
A nice glass of wine for me feels as a moment of enjoyment. When I was asked to lead a branding session for the French rosé brand "La Nuit Tous les Chats sont Gris", I was immediately fascinated. The wine comes from the selection "Terroirs…
