Recently I spoke to a "small" entrepreneur with big ambitions. Her goal is to become the new benchmark in the beauty care industry and to build a strong brand with FG Clinic. During a strategic session we zoomed in on the mission of the company,…
The founder passionately told me a few months ago how they operate high-tech greenhouses in emerging markets according to Dutch standards. They were in the middle of preparations for a vegetable greenhouse in China. My assignment: to advise…
A nice glass of wine for me feels as a moment of enjoyment. When I was asked to lead a branding session for the French rosé brand "La Nuit Tous les Chats sont Gris", I was immediately fascinated. The wine comes from the selection "Terroirs…
A corporate finance service provider asked me the question: “We are transitioning. How can we show that we operate internationally, that we have broadened our services and who we are? ” During an interactive brand session, I worked with…
I help companies stay relevant. I study external developments to shape communications strategies and help brands grow. But how do I keep evolving and growing personally too? How can I stay future-proof? Having an attitude of positive…
As we set our sights on a (hopefully) more positive year, we’ve taken a slightly different approach to the usual “Trends for the new year” types of article. In this Q&A series – Your View On 2021 – we spoke with…
Sometimes the best ideas come to you during an afternoon stroll at the park, a walk at the beach or under the shower. The moment you least expect it, bam there it is! We are all aiming for that lightbulb moment, especially when in a room…
Am I a brand? It sounds a bit odd being referred to as a ‘brand’ when it comes to an individual, a person. Or to ask yourself the question ‘am I a brand’? The moment you are in the public domain an opinion is formed about you. You…
I had an interesting conversation with the owner of brand seeking for communication advice. She told me that her product was not that distinctive from the competitors. She was challenged to stand out in a market driven by price and functionality.…
I am the co-author of the Dutch book De PR-factor on how to create newsworthy content.
