Speaker

SPEAKER AT FEM-START

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On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…

Reverse mentoring – give it a go!

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I help companies stay relevant. I study external developments to shape communications strategies and help brands grow. But how do I keep evolving and growing personally too? How can I stay future-proof?  Having an attitude of positive…

Do I really need a brand story?

I had an interesting conversation with the owner of brand seeking for communication advice. She told me that her product was not that distinctive from the competitors. She was challenged to stand out in a market driven by price and functionality.…