Keynote speaker at Travel Counsellors Conference 2022

, ,
"My mission is not to transmit information, but to enable to learn." Thank you for inviting me as a a keynote speaker on (Personal) Branding to your conference 'Better than ever'. The energy from the travel counsellors in the audience,…

Brand Strategy is Business Strategy: my journey with Delia Skin Master

, ,
As founder and CEO of three companies, Delia wanted insights from an outside business-and brand strategist. And so my advisory role at the growing e-commerce platform Delia Skin Master began. Since a few months I have been advising them…

(Re)branding ETC DESIGN CENTER EUROPE

, ,
We had a 'digital' click. We had been following each other for some time with great interest on Instagram and LinkedIn. So when I received the invitation for a personal meeting I wondered; “are the people behind the brand the same as I perceive…

Keynote Speaker (Personal) Branding

, ,
You are about to enter a meeting that can enhance your career or business. Before you go in, ask yourself the following question. What is the one thing you want people to remember about you when you leave the room? When I ask this question…
Branding HowToTalk

From offline publisher to content creator

, ,
Having to repeat everything a dozen times. Fuss about screen time. Familiar scenes in many families. The company Howtotalk has been publishing books on parent-child relationships for fifteen years. Now they have introduced the Howtotalk app,…
Speaker

SPEAKER AT FEM-START

, ,
On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…

Reverse mentoring – give it a go!

, ,
I help companies stay relevant. I study external developments to shape communications strategies and help brands grow. But how do I keep evolving and growing personally too? How can I stay future-proof?  Having an attitude of positive…

Do I really need a brand story?

I had an interesting conversation with the owner of brand seeking for communication advice. She told me that her product was not that distinctive from the competitors. She was challenged to stand out in a market driven by price and functionality.…