Transitioning from storytelling to ‘story selling’ involves more than words—it’s about unlocking a success formula.

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"The story you tell is the product you sell," a well-known quote among growth advisors and brand strategists.


We had a 'digital' click. We had been following each other for some time with great interest on Instagram and LinkedIn. So when I received the invitation for a personal meeting I wondered; “are the people behind the brand the same as I perceive…


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On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…

Reverse mentoring – give it a go!

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I help companies stay relevant. I study external developments to shape communications strategies and help brands grow. But how do I keep evolving and growing personally too? How can I stay future-proof?  Having an attitude of positive…

Do I really need a brand story?

I had an interesting conversation with the owner of brand seeking for communication advice. She told me that her product was not that distinctive from the competitors. She was challenged to stand out in a market driven by price and functionality.…