Branding HowToTalk

From offline publisher to content creator

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Having to repeat everything a dozen times. Fuss about screen time. Familiar scenes in many families. The company Howtotalk has been publishing books on parent-child relationships for fifteen years. Now they have introduced the Howtotalk app,…
Speaker

SPEAKER AT FEM-START

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On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…
merkpaspoort

A Brand Passport as a guideline

Recently I spoke to a "small" entrepreneur with big ambitions. Her goal is to become the new benchmark in the beauty care industry and to build a strong brand with FG Clinic. During a strategic session we zoomed in on the mission of the company,…

Dutch company FoodVentures opens the largest vegetable greenhouse in Shanghai

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The founder passionately told me a few months ago how they operate high-tech greenhouses in emerging markets according to Dutch standards. They were in the middle of preparations for a vegetable greenhouse in China. My assignment: to advise…

Rebranding a corporate finance agency

A corporate finance service provider asked me the question: “We are transitioning. How can we show that we operate internationally, that we have broadened our services and who we are? ” During an interactive brand session, I worked with…

Branding a French rosé wine

A nice glass of wine for me feels as a moment of enjoyment. When I was asked to lead a branding session for the French rosé brand "La Nuit Tous les Chats sont Gris", I was immediately fascinated. The wine comes from the selection "Terroirs…

Reverse mentoring – give it a go!

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I help companies stay relevant. I study external developments to shape communications strategies and help brands grow. But how do I keep evolving and growing personally too? How can I stay future-proof?  Having an attitude of positive…

My view on 2021

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As we set our sights on a (hopefully) more positive year, we’ve taken a slightly different approach to the usual “Trends for the new year” types of article. In this Q&A series – Your View On 2021 – we spoke with…

Tips & tricks for a successful brainstorm

Sometimes the best ideas come to you during an afternoon stroll at the park, a walk at the beach or under the shower. The moment you least expect it, bam there it is! We are all aiming for that lightbulb moment, especially when in a room…

Am I a brand?

Am I a brand? It sounds a bit odd being referred to as a ‘brand’ when it comes to an individual, a person. Or to ask yourself the question ‘am I a brand’? The moment you are in the public domain an opinion is formed about you. You…