Speaker

SPEAKER AT FEM-START

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On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…
merkpaspoort

A Brand Passport as a guideline

Recently I spoke to a "small" entrepreneur with big ambitions. Her goal is to become the new benchmark in the beauty care industry and to build a strong brand with FG Clinic. During a strategic session we zoomed in on the mission of the company,…

Dutch company FoodVentures opens the largest vegetable greenhouse in Shanghai

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The founder passionately told me a few months ago how they operate high-tech greenhouses in emerging markets according to Dutch standards. They were in the middle of preparations for a vegetable greenhouse in China. My assignment: to advise…

Rebranding a corporate finance agency

A corporate finance service provider asked me the question: “We are transitioning. How can we show that we operate internationally, that we have broadened our services and who we are? ” During an interactive brand session, I worked with…

Branding a French rosé wine

A nice glass of wine for me feels as a moment of enjoyment. When I was asked to lead a branding session for the French rosé brand "La Nuit Tous les Chats sont Gris", I was immediately fascinated. The wine comes from the selection "Terroirs…

Reverse mentoring – give it a go!

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I help companies stay relevant. I study external developments to shape communications strategies and help brands grow. But how do I keep evolving and growing personally too? How can I stay future-proof?  Having an attitude of positive…

My view on 2021

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As we set our sights on a (hopefully) more positive year, we’ve taken a slightly different approach to the usual “Trends for the new year” types of article. In this Q&A series – Your View On 2021 – we spoke with…

Tips & tricks for a successful brainstorm

Sometimes the best ideas come to you during an afternoon stroll at the park, a walk at the beach or under the shower. The moment you least expect it, bam there it is! We are all aiming for that lightbulb moment, especially when in a room…

Am I a brand?

Am I a brand? It sounds a bit odd being referred to as a ‘brand’ when it comes to an individual, a person. Or to ask yourself the question ‘am I a brand’? The moment you are in the public domain an opinion is formed about you. You…

Do I really need a brand story?

I had an interesting conversation with the owner of brand seeking for communication advice. She told me that her product was not that distinctive from the competitors. She was challenged to stand out in a market driven by price and functionality.…