
Podcast ‘Leading with Elegance’
Branding, Business strategy
Invited on the Podcast 'Leading with Elegance'. Carla talks about her Portuguese roots, her very first job on promoting the film Titanic, how she continues to develop as an entrepreneur and… of course about her participation as a speaker…

Hiring!
Branding, Business strategyAre you a creative MBO or HBO student and are you looking for a great marketing internship where you work with senior business- and brand strategists with an interesting portfolio? Then an internship at BarrosBarbosa.com is for you!

D-SKIN: From strategy to action in skincare
Business strategy
It was December last year when I got the call. On the phone the founder and CEO behind the skincare brand D-SKIN. She indicated that due to rapid growth it became increasingly challenging to bring ideas to reality. If I could advise and help.
After…

Keynote speaker at Travel Counsellors Conference 2022
Branding, Personal Branding, Storytelling
"My mission is not to transmit information, but to enable to learn." Thank you for inviting me as a a keynote speaker on (Personal) Branding to your conference 'Better than ever'. The energy from the travel counsellors in the audience,…

Brand Strategy is Business Strategy: my journey with Delia Skin Master
Branding, Business strategy, Storytelling
As founder and CEO of three companies, Delia wanted insights from an outside business-and brand strategist. And so my advisory role at the growing e-commerce platform Delia Skin Master began. Since a few months I have been advising them…

(Re)branding ETC DESIGN CENTER EUROPE
Branding, Storytelling, Uncategorized
We had a 'digital' click. We had been following each other for some time with great interest on Instagram and LinkedIn. So when I received the invitation for a personal meeting I wondered; “are the people behind the brand the same as I perceive…

Quality alone does not sell itself
Branding, Branding, Business strategy
“We want to work on our brand, our business is doing well and we are more relevant than ever. How do we align our communication efforts?!” This is how my assignment at YNNO, a consultancy for 'new ways of working' started. In the past 20…

Masterclass (Personal) Branding
Personal Branding
From interior design, cryptocurrency, fine dining, organizing events to branding; on the new platform Learnely you can gain knowledge about the most diverse subjects in a series of Masterclasses. In four episodes of max 15 minutes I will update…

Brand strategy Technical Valley
Branding
With the growth of Technical Valley, the need for aligned brand communication also grew. Time for a Brand Passport! During interactive sessions we worked with the Brand Passport model. In eight steps, the team was included in making choices…

Keynote Speaker (Personal) Branding
Branding, Personal Branding, Storytelling
You are about to enter a meeting that can enhance your career or business. Before you go in, ask yourself the following question. What is the one thing you want people to remember about you when you leave the room?
When I ask this question…

From offline publisher to content creator
Branding, Storytelling, Uncategorized
Having to repeat everything a dozen times. Fuss about screen time. Familiar scenes in many families. The company Howtotalk has been publishing books on parent-child relationships for fifteen years. Now they have introduced the Howtotalk app,…

SPEAKER AT FEM-START
Branding, Personal Branding, Storytelling
On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…