Keynote speaker at Travel Counsellors Conference 2022

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"My mission is not to transmit information, but to enable to learn." Thank you for inviting me as a a keynote speaker on (Personal) Branding to your conference 'Better than ever'. The energy from the travel counsellors in the audience,…

Brand Strategy is Business Strategy: my journey with Delia Skin Master

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As founder and CEO of three companies, Delia wanted insights from an outside business-and brand strategist. And so my advisory role at the growing e-commerce platform Delia Skin Master began. Since a few months I have been advising them…

(Re)branding ETC DESIGN CENTER EUROPE

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We had a 'digital' click. We had been following each other for some time with great interest on Instagram and LinkedIn. So when I received the invitation for a personal meeting I wondered; “are the people behind the brand the same as I perceive…

Quality alone does not sell itself

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“We want to work on our brand, our business is doing well and we are more relevant than ever. How do we align our communication efforts?!” This is how my assignment at YNNO, a consultancy for 'new ways of working' started. In the past 20…

Masterclass (Personal) Branding

From interior design, cryptocurrency, fine dining, organizing events to branding; on the new platform Learnely you can gain knowledge about the most diverse subjects in a series of Masterclasses. In four episodes of max 15 minutes I will update…

Brand strategy Technical Valley

With the growth of Technical Valley, the need for aligned brand communication also grew. Time for a Brand Passport! During interactive sessions we worked with the Brand Passport model. In eight steps, the team was included in making choices…

Keynote Speaker (Personal) Branding

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You are about to enter a meeting that can enhance your career or business. Before you go in, ask yourself the following question. What is the one thing you want people to remember about you when you leave the room? When I ask this question…
Branding HowToTalk

From offline publisher to content creator

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Having to repeat everything a dozen times. Fuss about screen time. Familiar scenes in many families. The company Howtotalk has been publishing books on parent-child relationships for fifteen years. Now they have introduced the Howtotalk app,…
Speaker

SPEAKER AT FEM-START

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On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…
merkpaspoort

A Brand Passport as a guideline

Recently I spoke to a "small" entrepreneur with big ambitions. Her goal is to become the new benchmark in the beauty care industry and to build a strong brand with FG Clinic. During a strategic session we zoomed in on the mission of the company,…