A corporate finance service provider asked me the question: “We are transitioning. How can we show that we operate internationally, that we have broadened our services and who we are? ”
During an interactive brand session, I worked with them on their “DNA”: the personality of the brand, the brand promise and how they deliver on it. Advised in making choices and clearly describing their brand in a Brand Passport.
Afterwards, they came to the conclusion that the company name no longer matched their “new me”. With the Brand Passport as a briefing, the new company name DOCK360 Corporate Finance was created (Dock = reference to the roots of the port of Rotterdam. 360 = multidisciplinary approach). A new logo followed. The renewed website is now work in progress!