De PR-factor: succesvol bedenken, maken en verspreiden van nieuwswaardige content
More and more companies see their own content as the way to communicate with customers. This further increases the strategic value of PR. The book De PR-factor gives you insight into how to successfully conceive, create and distribute newsworthy content.
Content is king. But with content that other media pick up, you are truly richer than a king. These relevant brand stories are what ‘De PR-factor’ is about. In the book, the authors show how to tackle this concretely, step by step. With practical tips, new insights, models, a 10-step plan and many compelling examples. The book answers questions such as: how do I determine which content fits my company or brand, how do I formulate the right core message and how do I make it newsworthy?
A plan of action
Good corporate content that trends on social media. That gets liked tens of thousands of times and that even newsrooms find worthwhile. That is content that gives your brand’s reputation a solid boost. Such efforts are rarely the result of chance; much more often there is a thorough plan of action behind them. In ‘De PR-factor’ professionals read how this works in practice and how four elements often play an important role: topicality, surprise, compelling messengers and the opportunity for identification.
Successful examples
Success cases covered in the book include the 50th anniversary of Transavia, the ‘Wees Lief voor Elkaar’ campaign by Sesame Workshop and the spectacular operation on the open sea in which a cruise ship was loaded onto Boskalis’s heavy cargo ship BOKA Vanguard. Every one of them an example of brands reaping great success with an orchestrated PR approach. Working on a strong reputation means always staying in control of your message.
A consistent message
How do I formulate the right message? And where do I then communicate it? These are the kinds of questions ‘De PR-factor’ answers. What’s more, new social developments follow one another at a rapid pace, and that combination makes it increasingly difficult for brands to send a consistent message out into the world. De PR-factor helps them do that.
Your brand in the media
Readers also learn how journalists think and weigh the news on offer. That also makes De PR-factor essential reading for marketers and communications professionals who want to see their message back in newspaper columns and magazines, on blogs and other news sites.
De PR-factor can be ordered via https://www.bol.com/nl/p/pr-factor-succesvol-bedenken-maken-verspreiden-van-nieuwswaardige-content/9300000007338913/
