As a brand strategist, I’m often brought in when ambition needs clear direction: not only to define what a brand wants to say, but what it should mean to the people it wants to reach.
For YNNO Academy, the new education platform by YNNO, we built the brand from the ground up. Their first program marks a national first: the CPION-accredited Post-HBO course in Data-Driven Working, created for professionals looking to make smarter decisions with data.
Together with the YNNO Academy team, I developed the brand foundations: brand canvas, promise, positioning, and messaging and translated these into a cohesive launch: brochure, landing page, press release, LinkedIn campaign, and the full communication flow across the customer journey.
The first cohort starts in March 2026. Want to know more? Visit YNNO.com
