Quality alone does not sell itself

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“We want to work on our brand, our business is doing well and we are more relevant than ever. How do we align our communication efforts?!” This is how my assignment at YNNO, a consultancy for 'new ways of working' started. In the past 20…

Masterclass (Personal) Branding

From interior design, cryptocurrency, fine dining, organizing events to branding; on the new platform Learnely you can gain knowledge about the most diverse subjects in a series of Masterclasses. In four episodes of max 15 minutes I will update…

Brand strategy Technical Valley

With the growth of Technical Valley, the need for aligned brand communication also grew. Time for a Brand Passport! During interactive sessions we worked with the Brand Passport model. In eight steps, the team was included in making choices…

Keynote Speaker (Personal) Branding

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You are about to enter a meeting that can enhance your career or business. Before you go in, ask yourself the following question. What is the one thing you want people to remember about you when you leave the room? When I ask this question…
Branding HowToTalk

From offline publisher to content creator

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Having to repeat everything a dozen times. Fuss about screen time. Familiar scenes in many families. The company Howtotalk has been publishing books on parent-child relationships for fifteen years. Now they have introduced the Howtotalk app,…
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SPEAKER AT FEM-START

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On the 25th of June 2021 Carla de Barros Barbosa will be speaking at FEM-START on 'How to create a strong brand'. FEM-START is the EDtech solution to close the start-up ecosystem's funding gap for female entrepreneurs and ensures that their…
merkpaspoort

A Brand Passport as a guideline

Recently I spoke to a "small" entrepreneur with big ambitions. Her goal is to become the new benchmark in the beauty care industry and to build a strong brand with FG Clinic. During a strategic session we zoomed in on the mission of the company,…

Dutch company FoodVentures opens the largest vegetable greenhouse in Shanghai

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The founder passionately told me a few months ago how they operate high-tech greenhouses in emerging markets according to Dutch standards. They were in the middle of preparations for a vegetable greenhouse in China. My assignment: to advise…

Rebranding a corporate finance agency

A corporate finance service provider asked me the question: “We are transitioning. How can we show that we operate internationally, that we have broadened our services and who we are? ” During an interactive brand session, I worked with…

Branding a French rosé wine

A nice glass of wine for me feels as a moment of enjoyment. When I was asked to lead a branding session for the French rosé brand "La Nuit Tous les Chats sont Gris", I was immediately fascinated. The wine comes from the selection "Terroirs…