Transitioning from storytelling to ‘story selling’ involves more than words—it’s about unlocking a success formula.

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"The story you tell is the product you sell," a well-known quote among growth advisors and brand strategists.

How we transformed LekkerParkeren into a brand with heart and soul

In a bustling market of parking apps, a new contender emerged with a vision that set it apart from the rest. Meet LekkerParkeren, a parking app founded by passionate individuals who wanted to revolutionize the way people park their vehicles. As…

Quality alone does not sell itself

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“We want to work on our brand, our business is doing well and we are more relevant than ever. How do we align our communication efforts?!” This is how my assignment at YNNO, a consultancy for 'new ways of working' started. In the past 20…