Business Strategy

“Change is the only constant in life.” – Heraclitus, the Greek philosopher

Supporting entrepreneurs and companies in a moment of transition and into a next phase. How can I help?

(Re)defining and sharpen the mission, vision, business objectives, and goals.
Future mapping by applying trends and industry developments to shape the strategic direction.
Creating and activating the strategic road map.
Finding the right financial guidance to execute growth strategies.

Contact

Stories

Business Stragegy BarrosBarbosa - Delia Skin

Skin baby brand

Business strategy

Being involved in the launch of the new baby skin care brand D-SKIN Baby from strategy to execution has been a rollercoaster ride. Just like with every"new born", there have been challenges and moments of pure joy!

Podcast ‘Leading with Elegance’

Business strategy

Invited on the Podcast 'Leading with Elegance'. Carla talks about her Portuguese roots, her very first job on promoting the film Titanic, how she continues to develop as an entrepreneur and… of course about her participation as a speaker…

D-SKIN: From strategy to action in skincare

Business strategy

It was December last year when I got the call. On the phone the founder and CEO behind the skincare brand D-SKIN. She indicated that due to rapid growth it became increasingly challenging to bring ideas to reality. If I could advise and help. After…

Brand Strategy

Proactively manage your brand image by clearly communicating about who you are and what you do. The more you are aware of the way you communicate, the more purposefully you can use this to achieve business goals.

Brand Strategy

Communications

How can you use communication and PR strategically? By consistently telling a story that is built on the pillars of your brand. It is the way to build a reputation that attracts talent, creates value and drives growth.

Communications

In-house expertise

I have been providing successful communication and business advice for more than 20 years. For small big ambition brands, growth companies, on a boardroom level, and as a sparring partner for management teams.

In-house expertise

Keynote Speaker

Carla has spoken as a keynote speaker at various conferences, addressing large audiences as well as facilitating small interactive workshops with professionals and entrepreneurs.

Keynote Speaker