“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
Proactively manage your brand image by clearly communicating about who you are and what you do. The more you are aware of the way you communicate, the more purposefully you can use this to achieve business goals. How can I help?
Describe the DNA on a one-pager. It is the starting point for creating relevant content that is aligned with strategic business and brand objectives with a brand passport.
Map and define groups that affect your organization internally and externally with stakeholder analysis.
https://barrosbarbosa.com/wp-content/uploads/2023/08/Carla-Barros-Barbosafirstname.lastname@example.org://barrosbarbosa.com/wp-content/uploads/2020/12/BarrosBarbosaemail@example.com 07:30:102023-08-07 07:30:20From a brand passport to a captivating podcast series: unleashing the power of A.I. in daily work
“We want to work on our brand, our business is doing well and we are more relevant than ever. How do we align our communication efforts?!” This is how my assignment at YNNO, a consultancy for 'new ways of working' started. In the past 20…
https://barrosbarbosa.com/wp-content/uploads/2022/04/Bymabelphotographyfirstname.lastname@example.org://barrosbarbosa.com/wp-content/uploads/2020/12/BarrosBarbosaemail@example.com 10:37:132023-07-20 14:11:37Quality alone does not sell itself
With the growth of Technical Valley, the need for aligned brand communication also grew. Time for a Brand Passport! During interactive sessions we worked with the Brand Passport model. In eight steps, the team was included in making choices…
How can you use communication and PR strategically? By consistently telling a story that is built on the pillars of your brand. It is the way to build a reputation that attracts talent, creates value and drives growth.
I have been providing successful communication and business advice for more than 20 years. For small big ambition brands, growth companies, on a boardroom level, and as a sparring partner for management teams.