Communications driving growth. Helping companies to stay future-proof and create a strong brand with the following areas of expertise.


Business Strategy

Business Strategy

“Change is the only constant in life.” – Heraclitus, the Greek philosopher

Supporting entrepreneurs and companies in a moment of transition and into a next phase. How can I help?

  • (Re)defining and sharpen the mission, vision, business objectives, and goals.
  • Future mapping by applying trends and industry developments to shape the strategic direction.
  • Creating and activating the strategic road map.
  • Finding the right financial guidance to execute growth strategies.

Brand Strategy

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

Proactively manage your brand image by clearly communicating about who you are and what you do. The more you are aware of the way you communicate, the more purposefully you can use this to achieve business goals. How can I help?

  • Describe the DNA on a one-pager. It is the starting point for creating relevant content that is aligned with strategic business and brand objectives with a brand passport.
  • Map and define groups that affect your organization internally and externally with stakeholder analysis.
  • Define the key messages.
  • Create a brand and equity story.
  • Activate through communications and PR.

Brand Strategy

Communications & PR

Communications and PR

“Communication works for those who work at it.” – John Powell

How can you use communication and PR strategically? By consistently telling a story that is built on the pillars of your brand. It is the way to build a reputation that attracts talent, creates value and drives growth. There are many reasons to work effectively on your communications and PR, whether you are on the board of a multinational or a small business owner. How can I help translate your identity into PR and communications?

  • Communications plan
  • Content strategy
  • PR strategy
  • Communications and PR execution
  • Media training
  • Internal branding
  • Influencer marketing
  • CEO profiling

In-house expertise

“My mission is to add value, my attitude is of active curiosity and my method is through relationships of trust” – Francois Baird

From strategy development to content creation, I have been providing successful communication and business advice for more than 20 years. I have worked on behalf of small brands with big ambitions, growth companies, on a boardroom level, and as a sparring partner for management teams of well-known and lesser-known brands. It feels good to share some of all that acquired knowledge for inspiration and motivation, or to make an organization even more successful. How can I help?

  • Interim business, brand, and communications strategy
  • Facilitating sessions on business strategy and brand strategy
  • In-house training on branding, communications, and PR
  • Personal brand sessions
  • Masterclass branding, communications, and PR

In-House Expertise