Tips & tricks for a successful brainstorm

Sometimes the best ideas come to you during an afternoon stroll at the park, a walk at the beach or under the shower. The moment you least expect it, bam there it is! We are all aiming for that lightbulb moment, especially when in a room…

Am I a brand?

Am I a brand? It sounds a bit odd being referred to as a ‘brand’ when it comes to an individual, a person. Or to ask yourself the question ‘am I a brand’? The moment you are in the public domain an opinion is formed about you. You…

Do I really need a brand story?

I had an interesting conversation with the owner of brand seeking for communication advice. She told me that her product was not that distinctive from the competitors. She was challenged to stand out in a market driven by price and functionality.…

Dutch book De PR-factor on how to create newsworthy content.

I am the co-author of the Dutch book De PR-factor on how to create newsworthy content.