• Communicatie die groei stimuleert

    Bedrijven helpen toekomstbestendig te blijven en een sterk merk te bouwen.

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Communicatie die groei stimuleert

Bedrijven helpen toekomstbestendig te blijven en een sterk merk te bouwen.

Bio

Welkom

Bedrijfsconsultant, merk- en communicatiestrateeg – allemaal met de intentie om waarde te bieden die verder gaat dan communicatie. Ik bied oplossingen die bedrijfsgroei stimuleren.

Mijn missie is om bedrijven en hun communicatie toekomstbestendig te maken. Door op de hoogte te blijven van trends en ontwikkelingen, geef ik vorm aan de strategische richting van organisaties en hun communicatie.

Door bedrijven en merken uit te dagen na te denken over waar ze nu staan en waar ze in de toekomst willen zijn, hebben ze hun bedrijf op vele manieren kunnen laten groeien. Wilt u ideeën uitwisselen over hoe u uw bedrijf kunt laten groeien?

Diensten

Bedrijfsstrategie

“Verandering is de enige constante in het leven.” – Heraclitus, de Griekse filosoof

Ondernemers en bedrijven begeleiden naar een volgende fase. Hoe kan ik helpen?

  • (Her) definiëren en aanscherpen van de missie, visie, bedrijfsdoelstellingen en doelen.
  • Future mapping door trends en branche-ontwikkelingen toe te passen om de strategische richting te bepalen.
  • Creëren en activeren van de strategische roadmap.
  • De juiste financiële begeleiding vinden om groeistrategieën uit te voeren.

Branding

“Uw merk is wat andere mensen over u zeggen als u niet in de kamer bent.” – Jeff Bezos

Beheer uw merkimago proactief door duidelijk te communiceren over wie u bent en wat u doet. Hoe meer u zich bewust bent van de manier waarop u communiceert, hoe doelgerichter u dit kunt gebruiken om zakelijke doelen te bereiken. Hoe kan ik helpen?

  • Merkpaspoort: Beschrijf het DNA op een one-pager. Het is het startpunt voor het creëren van relevante content die is afgestemd op strategische bedrijfs- en merkdoelstellingen
  • Breng met stakeholderanalyse groepen in kaart en definieer hoe zij uw organisatie intern en extern beïnvloeden.
  • Definieer de belangrijkste boodschappen.
  • Creëer een merk- en equity-verhaal.
  • Activeer via communicatie en PR.

Communicatie en PR

“Communicatie werkt alleen voor degenen die eraan werken.” – John Powell

Hoe kun je communicatie en PR strategisch inzetten? Door consequent een verhaal te vertellen dat is gebouwd op de pijlers van uw merk. Het is de manier om een reputatie op te bouwen die talent aantrekt, waarde creëert en groei stimuleert. Er zijn veel redenen om effectief aan uw communicatie en PR te werken, of u nu in het bestuur zit van een multinational of een eigenaar bent van een klein bedrijf. Hoe kan ik helpen uw identiteit te vertalen naar PR en communicatie?

  • Communicatieplan
  • Contentstrategie
  • PR-strategie
  • Communicatie en PR-uitvoering
  • Media training
  • Interne branding
  • Influencer marketing
  • CEO-profilering

In-house Expertise

“My mission is to add value, my attitude is of active curiosity and my method is through relationships of trust” – Francois Baird

Van strategieontwikkeling tot contentcreatie, ik geef al meer dan 20 jaar succesvol communicatie, branding en strategisch advies. Ik heb gewerkt voor meer dan 150 merken. Van kleine merken met grote ambities, groeibedrijven, op directieniveau en als sparringpartner voor managementteams van bekende en minder bekende merken. Het voelt goed om een deel van de opgedane kennis te delen ter inspiratie en motivatie, of om een organisatie nog succesvoller te maken. Hoe kan ik helpen?

  • Interim merk- en communicatiestrategie
  • Faciliteren van sessies over bedrijfsstrategie en merkstrategie
  • In-house training over branding, communicatie en PR
  • Persoonlijke merksessies
  • Masterclass branding, communicatie en PR

In-House Expertise

Referenties

More than a communications expert

With her sharp questions, Carla kick-started the discussion about our brand during an interactive session. She aligned a club of headstrong people. She managed to clearly describe our brand to the essence. With a brand passport as an end result, we decided to rebrand our company and refresh our website. To us, Carla is more than a communications expert, she is a business strategist with communications expertise.

Jeroen de Rijk

CEO at Dock360 Corporate Finance

Goal-oriented and works with passion

When you work with Carla, you know it’s going to be okay! She is creative, communicative, strategic and pragmatic. She is a sparring partner on a management and tactical level. She has helped us to position Portugal as a holiday destination with a very varied offer. With her communications and PR approach, she has also managed to draw attention to lesser-known places with special and surprising stories. Her advice goes beyond communications, branding and PR, as a result of which she adds a lot of value as a sparring partner and is also more widely applicable. She is very professional, goal-oriented and works with passion.

Florbela Baltazar

Product Manager Turismo de Portugal

Sees opportunities that can have a ripple effect on results

Carla is an entrepreneur with communications expertise. She provides us with insights beyond communications. Carla thinks of solutions and sees opportunities that can have a ripple effect on results. This enables her to add depth to her communications advice. She is an appreciated sparring partner during the good and bad times for many years now for MGA Entertainment Benelux. At the beginning of the Corona- crisis she gave strategic communications advice that we put into immediate action for the greater good of the community, and which was on point with our brand DNA. We enjoy working together, have fun during the process and always strive towards high qualitative results.

Marion Moons

Marketing Manager Benelux at MGA Entertainment and Zapf

Exceptional and feasible communications concepts

I know Carla as a strong communications strategist with a pragmatic approach. She keeps an eye on external developments and knows how to align them well with a communications and PR strategy. She investigates whether what we do also contributes to achieving our business objectives. Her creativity provides exceptional and feasible communications concepts. I have enjoyed working with her!

Sonja van Dijk

Leader Integrated Marketing Communications C&A

Navigated us through a strategic brand session

Growing into a scale-up requires an in-depth approach to brand building. We wanted our stakeholders to have a clear image on who we are and how Jungle conquers complex problems with predictive intelligence (industrial AI). Carla navigated us through a strategic brand session, in which the foundation of our brand passport was laid. With the brand passport and our key messages as a starting point, we teamed up again for a content creation session and now have relevant content to communicate our message consistently to our stakeholders. It was a real delight to work with Carla and I greatly appreciate her support!

Sarah Hockner

Communications Manager at Jungle AI

One of our most productive strategic sessions

As a CEO of Friends of the Brands I organize strategic sessions with my team to discuss company growth. I needed somebody that was able to navigate us through this type of sessions. In Carla we found a facilitator and advisor that took a leadership role and asked all the right and necessary questions. She switched between techniques to generate the right output and she brought out the best in our team. It has been one of our most productive strategic sessions. All the steps and tactics are now in place for us to level up!

Dionne Schulf

CEO Friends of the Brands

Building a brand requires expertise

Building a brand requires expertise. As director and innovator of Medical Group, I wanted to put the 3D simulation game CareUp on the map for healthcare professionals. We needed a communications strategist to communicate this innovation. Carla managed to reach our target group in a short time with a thorough plan and a pragmatic approach. With her advice and insights, we have formulated the right messages, created relevant content and generated national visibility. A great start for CareUp!

Jos van Leeuwen

Medical Director and innovator of Medical Group

The ‘personal trainer’ of our brand Howtotalk

When our company Howtotalk went through major changes with the focus on our Howtotalk app, I asked Carla to advise us in sharpening our positioning and brand strategy. With interactive Brand Passport sessions, she summarized our DNA into a one-pager and has given our brand direction. Our Brand Passport has become the starting point for creating our content. And it didn’t stop there! Carla is now one of our favorite brand advisors and brainstorm facilitators. She is the ‘personal trainer’ of our brand. During a creative session she also managed to guide our team in formulating a new pay-off that immediately makes clear what we deliver!

Heleen de Hertog

CEO Howtotalk

Keynote speaker at Travel Counsellors Conference on (Personal) Branding

During our Travel Counsellors conference, Carla convinced our 200 franchisees on the importance of personal branding in a practical and understandable way. It made a big difference to our organization and to the professionalism, success and enjoyment of each individual Travel Counsellor. Carla removed barriers, gave good tips and put everyone to work with examples. Her way of speaking was very pleasing to the audience, the visual presentation was extremely professional and tailor made.

Fred van Eijk

MD and Founder Travel Counsellors

Brand Passport our guidance in positioning YNNO

How do you explain in a correct and consistent way that we are top class consultants and that we have been successful for numerous clients? Carla helped us with getting more confidence and focus by developing our brand passport. Now we can reach our different target groups in a more effective way with the appropriate core messages. She has made us aware that in addition to expertise, we can also express more our added value and show our pride for what we do best. With her approachable way of communicating, teaching and guiding, we are now working with more focus and confidence on the positioning of our consulting firm.

Pieter van der Laan

Partner YNNO

Contact

Mobiel: +31 6 15 04 81 81

Mail: info@barrosbarbosa.com

BarrosBarbosa.com (is onderdeel van CLBB BV)

KVK 34150078

BTW 809624175B01

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